Soho House Tel-Aviv Unveiling

Soho House, a UK based, international chain of luxury boutique hotels and members club approached us when they wanted to showcase their new house in Tel-Aviv alongside the coolest local talent for an intimate conversation and show. After touring the location which was still under construction we knew that our next phone call would be to Noga Erez. A split second after she finished recording her new album KIDS. We loved working with the utter rawness of the location which was still a construction site and doing this while trying to emphasize natural architectural characteristics. Still, we dressed the space in a way that it turned into a capsule aligned with Noga’s distinct artistic and colorful vision.